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#NRF18 - Shelfbucks and WestRock Partner on Data-Driven Merchandising Platform

AUSTIN, Texas – January 15, 2018 – Shelfbucks, the leading in-store merchandising supply chain optimization platform, is partnering with WestRock to incorporate Shelfbucks’ platform into point-of-purchase displays, enabling consumer packaged goods (CPG) companies and retailers to better track, measure and improve the effectiveness of in-store product merchandising campaigns.

WestRock, a leading provider of differentiated paper and packaging solutions, offers comprehensive design, manufacturing, co-packing, fulfillment and distribution of both promotional and permanent merchandising display programs.

Promotional displays generate significant incremental sales for CPGs and retailers. CPG companies that integrate the Shelfbucks MEASURESM platform into product displays are able to actively measure execution and improve performance of displays throughout the entire supply chain and life of a campaign. Sensors placed at the retailer and in displays can track which displays and specific products generate the most sales, allowing both CPGs and retailers to test merchandising options and adjust product offerings based on actual sales and performance data.

“One of our priorities is to equip our clients with real-time, actionable data on display execution and overall campaign performance,” said Frank Warren, senior vice president and general manager of WestRock’s Merchandising Displays business. “The Shelfbucks platform delivers comprehensive display performance measurement, daily operational alerts and data-driven display planning tools that are proven to lift sales.”

According to Shelfbucks’ research, these powerful, real-time data and field alerts can increase in-store execution by as much as 20 to 30 percentage points. Shelfbucks also measures incremental sales by individual campaigns, stores and product SKUs.

Erik McMillan, chief executive officer of Austin-based Shelfbucks, added: “We couldn’t be more excited about our partnership with WestRock. With WestRock’s focus on measurement and analytics-driven solutions, we can enable more retailers and CPGs to take immediate action to increase sales from current and future display campaigns.”

About WestRock

WestRock partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.com.

About Shelfbucks

Shelfbucks is the number-one in-store merchandising supply chain optimization platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs through actionable insights that lead to better merchandising decisions and shopper experiences. 

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