British Airways to Introduce ViewTag® for Simplified Airport Experience

Air travelers gain peace of mind with superior alternative to paper luggage tags

WEST CHESTER, Pennsylvania, June 26, 2019 /PRNewswire/ -- British Airways customers will soon be able to take advantage of a simpler luggage check-in process through a partnership with ViewTag®.

ViewTag is a re-usable, electronic bag tag that securely attaches to luggage allowing customers to take more control of their journey by tagging their own bags before they arrive at the airport. ViewTag is equipped with radio frequency identification (RFID), Bluetooth Low Energy (BLE), and a digital display that shows the same flight information as traditional paper-based bag tags.

Using the British Airways mobile app, passengers can check-in to get their boarding pass and synchronize that information to their electronic bag tag with a Bluetooth LE connection using their smart phone.

Richard Warther, CEO at ViewTag adds, "By allowing passengers to transfer their information digitally before they arrive at the airport, check-in is reduced to a matter of seconds."

Customers of British Airways can purchase their Tag (ViewTag) here: http://www.ba.com/tag

About British Airways

British Airways is the UK's largest international airline offering more than 45 million customers a year quality, choice and convenience. Its principal place of business is London, with a significant presence at Heathrow, Gatwick and London City airports.  British Airways' main home at Heathrow is Terminal 5, regularly voted the world's best airport terminal in international passenger surveys. Operating one of the most extensive international scheduled airline route networks, together with its joint business agreement, codeshare and franchise partners, British Airways flies to more than 200 destinations in almost 80 countries, on a fleet of nearly 300 aircraft.