Meredith Demonstrates Its Smart QR Codes At CES 2019
DES MOINES, Iowa and NEW YORK, Jan. 7, 2019 /PRNewswire/ -- Meredith Corporation (NYSE: MDP; www.Meredith.com), the nation's largest brand-powered food, lifestyle and entertainment media company, engaging over 175 million unduplicated American consumers every month, is launching Meredith Innovation Group, the company's new business unit focused on innovation and consumer product development which includes Meredith Product Studio, as well as new consumer products, such as Meredith Voice Network and Meredith Smart Codes, at the Consumer Electronics Show (CES) in Las Vegas this week.
- Meredith Smart Codes apply QR code technology to enable readers to use their smartphones to scan magazine pages across the Meredith portfolio and connect to a wide range of digital experiences while generating enhanced ad performance and attribution data for advertisers.
ABOUT MEREDITH SMART CODES
Meredith Smart Codes unite print and digital media, enabling a wide range of print-to-digital and print-to-purchase experiences directly from the pages in Meredith's magazine portfolio. Recent changes to iPhone and Android operating systems have made it possible for users to scan QR codes directly from smartphone cameras, eliminating the need for code-scanning applications. By scanning Meredith Smart Codes, users will be able to launch voice experiences, view products in augmented reality, purchase products via e-commerce, play videos and visit brand sites while generating valuable new opportunities and attribution data for advertisers. One such experience is Visual Search, which extends the print-to-digital experience for consumers, enabling them to use their smartphone cameras as a search tool.
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