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Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America is using Thinfilm’s NFC mobile marketing solution to enable consumers to purchase its spirits brands by tapping their smartphone to a ‘connected’ refrigerator magnet. Once tapped, the magnets – which feature Thinfilm’s NFC SpeedTap™ tags and fully integrate with its CNECT™ cloud-based platform – take consumers to a product page on Drizly, the popular beer, wine, and spirits consumer-delivery platform. Consumers are then able to add the item to their cart and immediately check out, all in one cohesive mobile experience. (Photo: Business Wire)

Click here to view the press release published by Campari America.

 

The Campari collaboration marks a strong start to 2018 for Thinfilm and builds on the momentum the Company established through the fourth quarter of last year. Key announcements, transactions, and updates include the following:

  • Growing customer base – Thinfilm now has a total of over two dozen in-market customers covering a range of vertical markets, including wine & spirits, craft beer, beverages, OTC pharma, cosmetics, tobacco, consumer electronics, and specialty foods
  • Compelling case studies – Thinfilm has now published four case studies that demonstrate the effectiveness of using NFC for mobile marketing; consumer tapping activity is on the rise and NFC has been shown to outperform conventional marketing channels like social platforms and display banners
  • CNECT™ Platform enhancements – Version 2.0 of the software is targeted for release in Q2 and will feature functionality enhancements and a new user interface; as of year-end 2017, 441 companies had registered on the cloud-based portal
  • More conversion partners and standard NFC conversion options – Thinfilm continues to add to its list of qualified conversion partners around the globe; the Company now offers more than a dozen NFC tag conversion options, including converted labels, folded cartons, ElastiTags®, conventional hang tags, drink coasters, bottle neck-collars, coupons, magnets, and direct mailers

About Thin Film Electronics ASA

Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication — all at a cost-per-function unmatched by conventional electronic technologies.

Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.

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