ShopperTrak Introduces New Developments and Improvements at NRF Conference

NRF CONFERENCE AND EXPO, NEW YORK – January 13, 2014

ShopperTrak Launches Industry’s First Hosted Real-Time Reporting Tool Across an Entire Network of Stores

Real-time visibility allows customers to benchmark and adjust sales strategies immediately to optimize store performance

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced ShopperTrak Real-Time Reporting, the industry’s first reporting tool to measure traffic and sales information real-time across a network of stores. Shopper data is refreshed as often as every 15 minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies to increase performance and conversion rates. Read more here.

 
ShopperTrak Integrates Interior Analytics within Insights Platform to Provide Retailers with Actionable Information to Improve Store Performance

New Solution Will Enable Retailers to Determine Reasons Behind Traffic and Sales Fluctuations and Take Action to Drive Additional Revenue

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insights to drive revenue. This level of actionable insights into sales has never before been available to retailers. Read more here.

ShopperTrak Insights Adds Functionality to Seamlessly Integrate with Retailers’ Existing Systems, Anywhere in the World

New capabilities deliver retailers traffic and sales insights in the easiest way yet

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today announced it has added four new capabilities to ShopperTrak Insights, an intelligent analytics reporting service for retailers around the world.  The enhanced functionality includes single sign-on, multi-language, multi-currency, and marketing analysis, making retailers’ use of the solution the most effortless yet. Read more here.