Mobile Barcode Trend Report Q1 2013
ScanLife Issues Q1 2013 Mobile Barcode Trend Report Over 18 million scans recorded
If there was ever a question that QR (Quick Response) codes were a growing trend in retail and social marketing, the most recent report from ScanLife should put that question to rest. The company recorded more than 18 million scans in the first three months of 2013, with March being the highest scan month for the company ever with 6.7 million scans. It stands to reason that QR code scanning is on the cusp of its popularity and can only increase from here.
ScanLife markets a QR code platform supported by a robust analytics engine that maximizes scans and personalizes them for specific marketing campaigns and corporate goals. The software is designed to monitor shopping behaviors for the benefit of business owners, and to provide enriched shopping experiences for consumers.
According to the company’s website, over 15 code actions can help implement marketing strategies including product launches, video demos, CRM programs, click-to-call campaigns, social networking, and more, with additional features available such as mobile video encoding, surveys, personalized mobile web pages, specialized branding and custom-branded QR codes that include a company’s logo, brand artwork, or brand color.
The most current report, issued in April 2013, identifies the average number of scans by day of the week, time of day, gender and age of users, comparison of android to i-phone, the most used industries, the most accessed content, and the most liked apps. The QR Code campaigns that are scanned the most frequently connect users to product information within the retail industry.
According to the report, scans were relatively consistent throughout the week, with a slightly higher level of activity on Saturday and Sunday. As recorded by ScanLife, most scans occurred between noon and 9 p.m. More men than women are scanning QR codes – 65 percent to 35 percent; and nearly half – 48 percent – are between 25 and 44 years old. Fifty-seven percent are Android users, who tend toward value, catalogs, games and books; while 41 percent are iPhone users who scan for value, games, auto, fitness and music information.
Industries include, by popularity, retail, hospitality, wireless, print and toys. Content is ranked by product, social, commerce, video and coupons. The most liked QR Codes, based on the number of scans, are McDonald’s for product information, Coke for video, Kohl’s for customer feedback, Tim Horton for contests, and Publix for coupons.
Read the entire report here, and visit ScanLife for more information about the company and their
product offerings.
ScanLife is a global leader in providing cloud-based mobile connection solutions, with users in more than 140 countries. Headquartered in New York City, offices are located in Argentina, Brazil, Canada, Denmark, France, Israel, Spain, and the UK. The company holds the largest and oldest patent portfolio of any company in the industry, with over 30 rights granted, covering the entire barcode strategy. The company is privately held.
Pictures used with the permission of ScanLife.