Smartrac Chips To Be Embedded In Custom Adidas Sneakers

SMARTRAC has teamed up with adidas to offer personalized products with embedded NFC tags, which are tickets to superior consumer experiences.

adidas is revolutionizing the world of footwear creation with its SPEEDFACTORY, where it produces high-performance and eventually tailored products such as the running shoe series adidas Made For (AM4), which feature NFC tags that provide enhanced dialogue with consumers as integral element of the digital consumer engagement solution.

A Part of the Story: SMARTRAC’s NFC Solutions

The ability to create personalized products and superior digital experiences for consumers is certainly what could be called the common denominator between adidas’ SPEEDFACTORY concept and its ‘SMARTRAC powered’ NFC-related activities. Right from the start, the SPEEDFACTORIES were equipped with SMARTRAC devices for automatically matching a certain individual product with an NFC tag carrying a certain ID. The first products to be delivered from the SPEEDFACTORY on a large scale are the adidas Made For (AM4) shoes. This footwear series comprises six individually designed and manufactured shoes for the cities of London, Paris, New York, Los Angeles, Tokyo and Shanghai.