Datamars Announces Official Approval and Launch of ComfortEar® RFID Products in Canada

Datamars North America, a leader in delivering high quality identification and tracking solutions for livestock, is pleased to announce that two additional products have been approved by the Canadian Cattle Identification Agency as radio frequency identification (RFID) animal indicators for application to bovine in Canada -- 1) the Temple Tag® ComfortEar® FDX-B tag, 2) the Temple Tag® ComfortEar® HDX tag.

“We are pleased that the CCIA has worked with Datamars to deliver more choices in official animal indicators to their constituents.” said Klaus Ackerstaff, CEO of Datamars, SA. “Canadian producers are hard-working business people who deliver world-class beef and dairy products worldwide. Our high-quality, competitively-priced ComfortEar products will allow livestock producers to better manage their business and achieve greater profitability.”

“The ComfortEar RFID tags, which are manufactured in North America, have been used successfully by farmers, ranchers and dairy operations for over a decade,” said Wade King, Vice President of Livestock Sales. “Today we deliver millions of ComfortEar tags per year to satisfied customers and we are looking forward to expanding these products to the Canadian market.”

Datamars’ ComfortEar RFID tags are renowned for their unique “convex” tag base, which allows for better animal comfort and faster healing. ComfortEar tags are also ISO compliant and ICAR approved and have been approved by the USDA for official use since 2012. These tags are manufactured in Temple, Texas, the home of the longest continually running livestock ID manufacturing line in the United States. ComfortEar has a track record of high retention, performance and affordability which is why these tags continue to be a leading choice for livestock producers in North America.

The ComfortEar product will be available via the direct-to-producer CCIA web store and via approved retailers.

About Datamars:
Datamars is the global leader for high performance RFID solution for the companion animal, livestock and textile identification markets. Our North American livestock brands include the Temple Tag and Z Tags product lines. Our expertise, track record of technological innovation and deep understanding of our customers’ needs have earned Datamars a reputation for unsurpassed quality and performance. Datamars employs more than 1,000 people with offices in Europe, Asia and the Americas. Datamars is a private company, headquartered in Bedano, Switzerland. Our North American headquarters is located in Temple, Texas. For more information, please visit http://www.datamarsna.com.