Cotton Tagged with DNA Molecule for Supply Chain Tracking

NEW YORK, May 1, 2017 /PRNewswire/ -- Introducing PimaCott®, the new standard in Pima Cotton purity. PimaCott is now available at Bed Bath & Beyond® stores nationwide and online at bedbathandbeyond.com, in a select range of products from its exclusive Wamsutta® PimaCott collection.

Pima Cotton, an extra-long staple variety of U.S. grown cotton, is high quality, more durable, brighter and softer than other cottons. Consumers will have the confidence that the products they purchase are truly 100 percent Pima Cotton by looking for the PimaCott label.

PimaCott uses ground-breaking patented technology, developed by Applied DNA Sciences, for ensuring Pima Cotton purity. The Pima Cotton fiber is tagged at source (U.S. gins located in California), with a DNA molecule that enables tracking and tracing throughout the supply chain, keeping it in its purest form for customers to enjoy.

Wamsutta PimaCott ensures that Bed Bath & Beyond customers have source-verified Pima Cotton with the highest standards of purity and quality. It is fitting that it would be introduced with a quintessential heritage brand like Wamsutta, a brand renowned for quality, integrity and style since 1846. 

PimaCott is offered in a select range of exclusive Wamsutta products including bed linens and bedding basics. Wamsutta PimaCott bath towels will launch this spring. The Wamsutta PimaCott label is now available at Bed Bath & Beyond stores nationwide and online at bedbathandbeyond.com.

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